This is the super rare commercial that dares to have TWO sturdy gentlemen with beards. My buddy Andrew DeWitt and I are usually competing for jobs, so it was cool to actually see each other on set. Here's one job, at least, that filthy SOB didn't rob from me.
I continue my dominance of the Swedish soft drink advertising world.
Even though I'm only in this for a moment or two, the shoot was nuts. I was on set for five days, while many of the actors were there for even more. There were a ton of locations, from downtown fake Apple stores to the Paramount New York backlot to the Disney Ranch. Hundreds of extras, pyrotechnics, jumping dirt bikes, swing dancers, stunt men and everything else. It was by far the biggest thing I've ever been a part of and they shot enough to make a ten minute amazing spectacle, but had to cut it down to 90 seconds. I feel lucky to have made the edit.
This is from the online campaign to promote the broadcast campaign, because this is 2012 and why not.